Our Story

Anovelo was founded in 2022 with two simple goals in mind – one, to provide chic and affordable fitness wear to women, and two, to help motivate and teach women the power of discipline and consistency in committing to a lifestyle of fitness (whatever that looks like). When we feel comfortable, confident and, dare we say sexy, in our workout clothes, conquering a workout becomes that much easier.

Anovelo apparel focuses on three main principles:

Simplicity: Anovelo activewear comes in soft, beautiful colors with a minimalistic design to suit every taste.

Support: The Anovelo fit provides exceptional support with thick and supportive waistbands that hold you in for those tough workouts. Our smooth yet firm material helps to accentuate your curves in all the right places.

Style: From strappy sports bras to elegant seamless designs on our leggings, we offer you a variety of options to match your workout sessions from an outdoor walk to yoga, bootcamp classes or as a cute piece for a mall run or date. We’ve got you covered!